The “Gift the Caribbean Campaign” will be launched on February 1, 2021. It will capture rising optimism among travel advisors and their clients as travel restrictions begin to ease. Featuring a different experience or niche market every month, travelers are urged to “gift” themselves after months of lockdown, with a range of special experiences on offer. These include the “Gift of Cuisine” to enjoy decadent dining or rum tasting tours. Or the “Gift of Water Sports” which includes surf or dive lessons.
TASC will repackage existing promotions and specials under a single “call to action” (CTA). This will help travel advisors sift through the myriad of promotions that are currently available, increase their knowledge and streamline their sales efforts in meeting the needs of their clients.