Travel Advisors Selling the Caribbean (TASC) plays an important role as the industry facilitator in aggregating existing content and information for the travel trade. This organization that represents an on-line community of travel advisors, will launch “Gift the Caribbean” a 12-month campaign, in February 2021. It will urge travelers to “gift” themselves after months of lockdown, with a myriad of special Caribbean experiences on offer.
The initiative will assemble a number of special promotions in the Caribbean marketplace, under a central message and “call to action” (CTA). Travel advisors will be better able to sift through a plethora of promotional offers in a digestible format, catalogued under various Caribbean experiences. This strategy will help to streamline the sales process as travel advisors curate the best experiences to meet the demands of clients.
The TASC on-line community was formed in August 2019, just before Hurricane Dorian hit The Bahamas. With the onset of the global pandemic that forced border closures in virtually every Caribbean destination, TASC has become an important one-stop repository of tools and industry updates, that keeps over 7,500 travel professionals informed and engaged. As travel restrictions continue to ease, TASC has introduced a range of educational and promotional tools to help travel advisors reboot their businesses with new strategies and knowledge.
”With the recent surge in digital marketing, repackaging content can lead to stronger industry partnerships and more targeted offers. It is about collaborating to elevate content that has already been produced, by either putting a different spin on it, or reframing our message to generate additional value,” said Derede Whitlock, TASC Senior Administrator.
The use of innovative repackaging and remessaging techniques in the “Gift the Caribbean” campaign, reflects TASC’s philosophy of facilitating industry collaborations. “Saint Lucia, Belize and Grenada have all launched destination campaigns. Not only will the TASC campaign highlight our partners’ existing sales propositions, it will also provide travel advisors with a central message and an easy way to make comparative offers to their clients,” Whitlock added.
